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Digital Publishing News for the 21st Century

New Digital Book Accessibility Certification Program Announced
by Kevin Callahan
26 Jun 2017 at 9:40am

A new Accessibility Certification Program offers a straightforward mandate for the international publishing industry: Make accessible books available to everyone who wants them at the time and place of their choosing.

The post New Digital Book Accessibility Certification Program Announced appeared first on Digital Book World.

3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub
by Beth Bacon
23 Jun 2017 at 4:00am

A single ad on BookBub can generate thousands of downloads a day. No wonder authors can?t stop talking about this book discovery vehicle. Problem is, you can?t simply purchase an ad on BookBub. The service must choose you?and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here are three reasons not to cry over a BookBub rejection.

The post 3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub appeared first on Digital Book World.

Anthologies: Joining With Others In Marketing To The Masses
by Laurie Starkey
21 Jun 2017 at 7:50am

A lot of people that ask me how I got started marketing my books. There are so many options out thereformarketing your books, and as you probably know, some are effective, and some? not so much. I?ll tell you about the number one way I marketed my books early on when I didn?t have a list or a fan base. It?s a way of sharing the marketing effort: joining with […]

The post Anthologies: Joining With Others In Marketing To The Masses appeared first on Digital Book World.

3 Steps to Crafting Your Public Persona For An Author Speaking Engagement
by Dana Kaye
19 Jun 2017 at 8:51am

Planning a speaking engagement or book signing? Before you get behind the podium, review these three important steps. Dana Kaye tells you how to make a great impression for yourself and your book.

The post 3 Steps to Crafting Your Public Persona For An Author Speaking Engagement appeared first on Digital Book World.

There?s No Such Thing As A Self-Published Author
by Beth Bacon
16 Jun 2017 at 5:00am

No successful authors today can really publish all by themselves, so let's find a new moniker that acknowledges the team-management elements of the job.

The post There?s No Such Thing As A Self-Published Author appeared first on Digital Book World.

Authors, Grow Your Fan Base By Leading A Book Club
by Guest Contributor
14 Jun 2017 at 6:54am

Authors who create their own online book clubs can expand their reader base and make their books more discoverable. Candide Kirk shows you how to create a reading club that inspires fan loyalty.

The post Authors, Grow Your Fan Base By Leading A Book Club appeared first on Digital Book World.

EPUB Accessibility 1.0: New Opportunities for Authors, Publishers and Readers
by Kevin Callahan
12 Jun 2017 at 7:04am

The EPUB Accessibility 1.0 standard makes publications available to many readers who can?t access print materials. It?s a marriage of technology and content, and can serve as a means to expand and enhance what we think of as a book. Ebook designer Kevin Callahan shows us some of the features of this new standard.

The post EPUB Accessibility 1.0: New Opportunities for Authors, Publishers and Readers appeared first on Digital Book World.

3 Steps To Know Your Audience For Increased Book Sales
by Catherine Dunn
9 Jun 2017 at 5:00am

Authors who take the time to get to know who they are writing for are able to engage with them genuinely. Marketing experts Catherine Dunn and Nikki Halliwell show you how to get to know your readers in 3 steps.

The post 3 Steps To Know Your Audience For Increased Book Sales appeared first on Digital Book World.

How To Write An Author Q&A That Compels Readers To Buy
by Beth Bacon
7 Jun 2017 at 4:38am

An important element in every author?s media kit is the Author Q&A. A powerful Author Q&A can go far in generating interest for your book. This document provides potential readers a deeper perspective on your writing and some background on you as a person. The more readers know about you and your work, the more compelled they?ll be to purchase your book. Here are some tips for creating a Q&A […]

The post How To Write An Author Q&A That Compels Readers To Buy appeared first on Digital Book World.

A.I. Chatbots Are Evolving the Author Platform
by John Fleming
5 Jun 2017 at 7:19am

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the web that employs artificial intelligence (A. I.) to engage with consumers. Current Author Platforms: Connecting With […]

The post A.I. Chatbots Are Evolving the Author Platform appeared first on Digital Book World.

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