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Folio Magazine News Headlines

Folio:

Magazine Media?s Half-Full Glass
by Tony Silber
17 Feb 2017 at 2:44pm

Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue.

The post Magazine Media?s Half-Full Glass appeared first on Folio:.

Fake News, Native Ads, and Alternative Facts
by John Palumbo
17 Feb 2017 at 2:09pm

Journalism is about the truth, not clients or Facebook likes.

The post Fake News, Native Ads, and Alternative Facts appeared first on Folio:.

Digital Growth Finally Begins to Outpace Print Declines at Time Inc.
by Greg Dool
16 Feb 2017 at 1:43pm

Total ad revenue is up for the first time since the company was spun off from Time Warner in 2014.

The post Digital Growth Finally Begins to Outpace Print Declines at Time Inc. appeared first on Folio:.

Media Companies Playing the Long Game
by Tony Silber
16 Feb 2017 at 1:34pm

When monetization strategies are hazy, what is the end-game of investing in social content?

The post Media Companies Playing the Long Game appeared first on Folio:.

Juggling Workload: The Multibrand Content Creator
by Becky Peterson
16 Feb 2017 at 8:42am

A Q&A with ZoŽ Ruderman and Will Lee, two of Time Inc.'s cross-title editorial gurus.

The post Juggling Workload: The Multibrand Content Creator appeared first on Folio:.

Newsweek Lays Off Impoco and More | People on the Move ? 02.14.17
by Becky Peterson
15 Feb 2017 at 9:50am

A new digital editor joins Wired.com, while a style veteran joins a young magazine.

The post Newsweek Lays Off Impoco and More | People on the Move — 02.14.17 appeared first on Folio:.

Inside Penton?s Strategy for Unifying Analytics Across Brands and Departments
by Greg Dool
14 Feb 2017 at 2:29pm

A Q&A with Tricia Syed, the B2B media and information firm's VP of user marketing and marketing analytics.

The post Inside Penton’s Strategy for Unifying Analytics Across Brands and Departments appeared first on Folio:.

Aiming High on an Association Budget: Q&A with Julia Rocchi
by Becky Peterson
14 Feb 2017 at 1:29pm

The Folio: Association Media Summit speaker and director of digital content at NTHP shares her best advice for making the most of limited resources.

The post Aiming High on an Association Budget: Q&A with Julia Rocchi appeared first on Folio:.

Playboy Brings Back Nudes
by Greg Dool
13 Feb 2017 at 2:21pm

Hugh Hefner's son Cooper says, "Not so fast," promises to return Playboy to its sexually liberating roots.

The post Playboy Brings Back Nudes appeared first on Folio:.

AIM Ends Skiing Magazine?s Print Run After 70 Years
by Greg Dool
10 Feb 2017 at 10:40am

As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine.

The post AIM Ends Skiing Magazine’s Print Run After 70 Years appeared first on Folio:.

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