Publishing News and Press Releases
(Publishing-NewsWire.com, March 25, 2015 ) Vancouver, BC -- In today's business landscape, information can travel and spread so quickly over the Internet and through social networking tools that reputations can quickly become established or tarnished. It's for that reason, many businesses are turning to CastleCS for much-needed assistance in protecting and enhancing their reputation. CastleCS Advertising is a highly rated team of experts in reputation marketing in Vancouver.
"It used to be that a business hoped that their customers would say good things instead of bad things about that particular business to their friends and acquaintances," muses Roger Graham, who runs Richmond marketing agency CastleCS as President and CEO. "Such a passive approach is no longer sufficient nowadays. Our Reputation Marketing System is an active approach that helps protect a business's identity and successfully promote its reputation."
Reputation management in Surrey is a truly comprehensive strategy that tackles just about everything, from the basics to the management of social
media and search engine rankings.
"The basics of reputation marketing are easy enough to handle even by non-marketing experts," said Mr. Graham, "sometimes web information resembles a CV: there should be no spelling or grammatical errors and the information included must be accurate. A potential boss would toss out a CV with misspellings, grammatical mistakes, and erroneous phone numbers and email addresses, simply because the stature of the applicant has been sufficiently tarnished by these mistakes."
People also react the same way, when they see the same mistakes in business websites or directory listings. "It appears utterly unprofessional, and it makes the business itself seem unprofessional and untrustworthy," added Mr. Graham, "and surprisingly, these mistakes happen fairly often, which makes the services of our Surrey web design agency, CastleCS so crucial."
Reviews and testimonials must also be handled with the utmost consideration. "Negative reviews must be blunted, and positive reviews must appear authentic and unbiased," said Mr. Graham, "websites must also function as more than a mere online brochure, with countless pages focusing solely on the products and services offered by the business. The business brand must be adequately established and visitors must be engaged. In fact, the visitors must be convinced to become actual customers and perhaps even willing spokespersons for the brand."
Social media and networking tools must be used appropriately. This part has become one of the most challenging aspects of online marketing, and it's easy enough to fail. This is also an area where CastleCS excels.
The right social media and networking websites and tools must be chosen with care. The right approach towards potential customers must also be determined, because the mindset of Facebook users is very different from the mindset of Google users using searching for a particular local business.
"Defense also plays a part in reputation management. Sometimes words can be taken out of context, and an innocent tweet or article can become a rallying cry against a Vancouver company," said Mr. Graham. With CastleCS, these potential online hazards can also be navigated safely.
About Castle Communication Systems:
CastleCS provides marketing, SEO, and web design, among other services to clients in Vancouver and internationally. They are located at 1220 West 6th Avenue #101, Vancouver, BC V6H, Canada and can be reached by phone (604) 670-0520. If looking to learn more, visit the CastleCS website here: http://www.castlecs.com/, like their Facebook Page here: https://www.facebook.com/CastleCS, or subscribe to their YouTube Channel here: https://www.youtube.com/user/CastleCommunications/.
Castle Communication Systems